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Discuss the trouble faced by CocaCola in 2005.

Marketing Management Discuss the trouble faced by CocaCola in 2005. CASE STUDY (20 Marks) CocaCola Company was universally recognized as a market leader in soft drinks with worldwide revenue of $23.1 billion and presence in over 200 countries (2006). The Company manufactured beverage concentrates and syrups. The CocaCola Company owned four of the world’s top five soft drink brands, which included CocaCola, Diet Coke, Fanta and Sprite. In America, sales of carbonated drinks declined a […]

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How should Cliff Morton handle this situation

Principles and Practice of Management   How should Cliff Morton handle this situation Case (20 Marks) Cliff Morton, a recent college graduate, was hired by the Capital Casualty Company as a trainee in the safety engineering department. After completing a six month training program, his function would be to conduct inspections of prospective policyholders’ places of business to determine whether or not safety practices and equipment were in use and to make appropriate recommendations to […]

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What is the experience of China about Trade Union

INDUSTRIAL MANAGEMENT   What is the experience of China about Trade Union in the above mentioned case (Marks 80) CASE 1 : (30 Marks)   Trade Unions in the TNC Supply Chain and their relationship with the CSR Movement   Chinese enterprises are essentially passive players at the sharp end of CSR in China. They are in a position of having to juggle between the different factors governing the development of industrial relations in China, […]

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Evaluate the business diversification strategy for a retail company.

International Business Evaluate the business diversification strategy for a retail company. CASE STUDY (20 Marks) “Chile’s Falabella – Succeeding through an Integrated Retail Strategy” traces the journey of Chilebased retailer S.A.C.I. Falabella (Falabella) to becoming one of the largest integrated retailers in Latin America. A brief history of the company shows that the company progressed with an insight into its business diversification and internationalization strategy. Falabella’s adoption of the ‘integrated retail’ strategy was quite fruitful […]

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Debate the succession strategy adopted by Columbia.

Essential of Management   Debate the succession strategy adopted by Columbia. CASE STUDY (20 Marks) Casimiro Jr.’s only child, Adela, was a concert pianist who gave regular piano performances at Columbia. Later, Adela married concert violinist, Cesar Gonzmart (Cesar). In the 1950s, Casimiro Jr. brought Cesar into the business. Subsequently, Cesar and Adela became the third generation owners/operators. Adela and Cesar struggled to keep Columbia open during the 1950s and 1960s. This was a period […]

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Explain Line Planning

SAP CONSULTANCY   Explain Line Planning CASE STUDY (20 Marks) Cartwheels is an apparel manufacturer that specializes in childrens apparel at good value the firms mission is to provide serviceable childrens fashion goods at morderate price. Size ranges offered include toddlers, boys & girls Annual sales for the firm are $ 25 million The firm has QR partnerships with its major retail customers cartwheels has three major categories in its merchandise mix tops ( 60 […]

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Imagine that you are a young journalist in training

Business Communication   Imagine that you are a young journalist in training CASE STUDY (20 Marks) Carol Rubino is a drafting major at a community college. In order to pay her expenses, she needs to work several hours a week. She is very organized and responsible with her school and work obligations. Most of her peers would describe Carol as motivated because she attends every class, is punctual, and works hard in both school and […]

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What would you do in Callie’s situation

Business Ethics   What would you do in Callie’s situation CASE STUDY (20Marks) Callie is the Senior Events Coordinator on her student government. She plans senior events throughout the year, but the biggest event is Senior Ball. Hosted each spring, the event includes a night of wine and dancing for 1,000 members of the senior class. Due to chaperone restrictions, venue requirements, and transportation issues, attendance cannot exceed 1,000 students. Each year, about 100 seniors […]

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How the writer defines the organizational ethics. Comment.

Business Ethics How the writer defines the organizational ethics. Comment. Case Studies CASE STUDY (20 Marks) By way of introduction, let me state my (a freelance writer) most fundamental belief about organizational ethics: Ethics is not about answers. Instead, ethics is about asking questions. It’s about asking lots of questions and, maybe, if you’re lucky, even asking the right questions every now and then. In my experience, ethical organizations don’t shy away from asking potentially […]

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Discuss whether Bose would cater the niche segment or diversify into other segments.

Marketing Management   Discuss whether Bose would cater the niche segment or diversify into other segments. Case Studies CASE STUDY (20 Marks) Bose Corporation (Bose), the manufacturer of audio systems was ranked as the most trusted consumer brand among the 22 distinguished technology companies in 2006. Bose topped the list, ahead of Apple, Microsoft, Dell, Intel and Sony. From its inception, Bose had focused on the quality of the product and laid its emphasis on […]


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