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Examine the growing importance of China in the global software industry.

International Business Examine the growing importance of China in the global software industry. CASE STUDY (20 Marks) The case describes the entry and expansion strategies of Indian software major Infosys, in China. Infosys entered China in 2004 to cater to its multinational clients operating in the country and to take advantage of the quality manpower available at competitive costs as compared to India. Infosys also planned to offer software services to the leading Chinese companies […]

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Explain channel conflicts. What lesson do you learn about selection of channel

Marketing Management   Explain channel conflicts. What lesson do you learn about selection of channel Case Studies CASE STUDY (20 Marks) Eureka Forbes successfully introduced and sold for many years few models of vacuum cleaners through door–to door marketing. During the initial few years Eureka Forbes vacuum cleaners were not available at any dealer channel. These were sold only by direct marketing. Some experts attribute the success of Eureka Forbes to two factors: one, implementation […]

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What are the objectives and contents of the recent free trade agreement

 International Business What are the objectives and contents of the recent free trade agreement CASE STUDY (20 Marks) EU Trade Commissioner Karel De Gucht, the Belgian Minister of Foreign Affairs Steven Vanackere representing the Presidency of the Council of the European Union (EU), and the Korean Minister for Trade Kim JongHoon today signed a Free Trade Agreement (FTA) between the EU and South Korea. This FTA is the most ambitious trade agreement ever negotiated by […]

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Explain how Dell achieved a 40 percent reduction in energy costs.

Business Environment   Explain how Dell achieved a 40 percent reduction in energy costs. CASE STUDY (20 Marks) Case Study: DELL – Energy Management (Enterprise Solution – Minimum of 200 Desktops – Technology Innovation) Synopsis Dell embarked on an energy efficiency program that aimed at conserving energy and cutting expenses by reducing the power used by approximately 50,000 of its computers during non business hours. 1E’s Night Watchman® and 1E WakeUp® were deployed to the […]

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What was the impact Snap Comms on business KPIs

Business Communication   What was the impact Snap Comms on business KPIs CASE STUDY (20 Marks) Employees were very positive about the SnapComms employee communications tools and the pilot process in general. The pilot team set up an escalation process for employees to leave feedback. “We did not receive one single negative comment about SnapComms, the offline time or anything to do with this pilot or process.” A survey was also conducted with staff in […]

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Discuss on “Email is a cost effective business communication tool

Business Communication   Discuss on “Email is a cost effective business communication tool CASE STUDY (20 Marks) Email in business can be used for intra company communications, marketing purposes and coordinating with business partners, suppliers and customers. Some common advantages of business email over traditional mail or telephone communications are cost reductions, lower overhead and speed. Email software is available for every size business, allowing for customized business and employee interactions. Communicating by email is […]

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How an effective communication can help an organization

Business Communication How an effective communication can help an organization CASE STUDY (20 Marks) Effective communication is critical to any organization and can help it in many ways. In fact, communication plays a role in product development, customer relations, employee management virtually every facet of a business’ operations. Employees are a key audience because they often serve as the conduit to other audiences. If employees are informed and engaged, communications with other constituencies are likely […]

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Why Austrians are less motivated by financial incentives

International Business Why Austrians are less motivated by financial incentives Case Studies CASE STUDY (20Marks) Due to the social democratic nature of Austrian culture, employees are much less motivated by financial incentives than in more capitalist countries such as the United States. As such, alternative methods need to be utilized in order to change employee behavior. Historically, there are two proven ways to motivate employees in such circumstances: nonfinancial incentives and leveraging social status. Austrians […]

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Assess the decision of Vice President of communication

Business Communication   Assess the decision of Vice President of communication CASE STUDY (20 Marks) Domino’s Pizza was embroiled in a viral crisis situation when two rogue employees posted videos of adulterated food on YouTube in April 2009. Tim McIntyre, Vice President of Communications, was part of the internal team that delivered the company’s crisis communication plan through Twitter and YouTube. What makes this story so compelling is the social media aspect of both the […]

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Explain the events in this case in terms of perception and attitudes

Organizational Behaviour   Explain the events in this case in terms of perception and attitudes Case Studies Case (20 Marks) Dolly Daleja continued to drum her fingers on her desk. She had a real problem and wasn’t sure what to do next. She had a lot of confidence in Sunny Master, but she suspected she was about the last person in the office who did. Perhaps if she ran through the entire story again in […]


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