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Describe the Impact of changing consumer behavior on the food and beverage Industry.

Marketing Management   Describe the Impact of changing consumer behavior on the food and beverage Industry.   Case Study (20 Marks) PepsiCo a world leader in convenient snacks, foods, and beverages is a $35 billion company. Some of the popular brands like PepsiCola, Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana, Gatorade, and Quaker Oats are owned by the company. The company saw a change of preference in it’s consumers in the 1990’s apart from this […]

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Give advantages of devising the phased marketing approach.

Marketing Management   Give advantages of devising the phased marketing approach.   Case Studies CASE STUDY (20 Marks) PayU India is an online payment service provider with two business divisions: PayUbiz and PayUmoney, which, when combined, cater to all the payment related needs of merchants and consumers across the country. Indians (seemingly by nature!) like savings and with 350 million internet users, the internet is fast becoming the place for consumers to find a bargain. […]

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Are philanthropy weeks, like the one Paula’s sorority puts on, ethical

Business Ethics Are philanthropy weeks, like the one Paula’s sorority puts on, ethical CASE STUDY (20 Marks) Paula is a freshman at a large university in southern California. She is involved with a sorority, Alpha Alpha, on her campus. Paula rushed Alpha Alpha because she heard that it was heavily involved in philanthropy. In fact, Alpha Alpha hosts an annual philanthropy week donating money to a charity that raises money for cancer research. Paula is […]

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What is your suggestion for planning and getting right people for right job.

International Business   What is your suggestion for planning and getting right people for right  job.   Case Studies CASE STUDY (20 Marks) PATRA Global is engaged in IT industry having 1000 employees. The Human Resource Head of the company is faced with many problems of like high turnover of employees, late coming, The young employees don’t stay for long and quit the job within a year or so. H R Depart. Experienced people demand […]

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How, according to you, does the Pixar University help foster creativity

Human Resource Management   How, according to you, does the Pixar University help foster creativity CASE STUDY (20 Marks) On May 29, 2009, the Emeryville, California based computer animation Production Company Pixar Animation Studios (Pixar) released its tenth feature film, Up, which was billed to become a hit like all its earlier nine films. Experts felt that Pixar’s unprecedented success was due to the culture of innovation developed and nurtured at the company. They felt […]

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Jim Nicholson was able to prevent the robbery and save the people in the bank

Principles and Practice of Management   Jim Nicholson was able to prevent the robbery and save the people in the bank Case (20 Marks) On July 28, 2009, a man walked up to the counter of a branch of Key Bank in Seattle, pushed a black bag across the counter, and ordered the teller to hand over money. Jim Nicholson (Nicholson), the 30yearold bank teller who had worked for the bank for more than two […]

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Calculate depreciation that can be claimed for the current assessment

INCOME TAX MANAGEMENT Calculate depreciation that can be claimed for the current assessment CASE STUDY : 4 On 01/04/2008 a plant and machinery has a WDV of Rs 6,50,000. On 1st August 2008 a new machinery costing Rs 1,00,000 was purchased. Rs 75,000 worth of machinery was sold on 12/08/2008. Question : 1) Calculate depreciation that can be claimed for the current assessment year 2009- 2010 if rate of depreciation is 15%. The assessee is […]

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Explain counterfeiting

SAP CONSULTANCY   Explain counterfeiting   CASE STUDY (20 Marks) Oakley sunglasses based in foothill Ranch, California was a leader in fighting counterfeiting in 2001.Oakleys are favored by athletes& people who want to look like athletes Oakley sunglasses are made in the united states & sell for $ 60 to $ 315 counterfeit versions made in china sell for $4 to $ 20 In the united states, 304 people were arrested for selling fake Oakleys […]

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Analyze the effects of subsidiary brands on the core brand.

Marketing Management Analyze the effects of subsidiary brands on the core brand. CASE STUDY (20 Marks) Nike, one of the leading brands of athletic footwear, apparel, equipment and accessories is Oregon, US based company. It company’s 50% of the revenue comes from international sales and it registers it presence in more than 160 countries. Nike owns 400 retail outlets which operate domestically as well as internationally. Over the past few years Nike’s subsidiaries have been […]

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Why the reduction in email overload was necessary

Business Communication   Why the reduction in email overload was necessary Case Studies CASE STUDY (20Marks) New Zealand’s largest freetoair broadcaster and is also the nation’s only public television broadcaster. It operates four channels; TV ONE and TV 2, and two digitalchannels,TV 6 and TV 7. It also has an online presence and offers catch up TV on their website. Increased competition from new media sources such as PC and mobile devices mean that it […]


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