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What is the significance of acquiring a tattoo in India

Consumer Behavior What is the significance of acquiring a tattoo in India Case 3 – Tattoos and Extended Self Most product and services associated with extended self and physically separated from the physically self. Until recently, exceptions were limited primarily to hairstyles and coloring and cosmetics. One could also alter the physical self through excersise, diet, weight training and plastic surgery. In recent years, body piercling and tattooing have become additional ways to alter both […]

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What pricing strategy was followed by Kingfisher to complete in the aviation industry

Managerial Economics What pricing strategy was followed by Kingfisher to complete in the aviation industry Case Study 2: Kingfisher Airlines Pricing Strategies Kingfisher Airlines (KFA), India-based airline group, is a wholly owned subsidiary of United Breweries (UB) Group. The parent organization is India’s largest producer of beer and established its operations in India in 2005. KFA is positioned as a budget airline rather than a low cost carrier airline. The reason is that the low […]

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In your judgment, is it wrong, from an ethical point of view, for the auto companies

Business Ethics In your judgment, is it wrong, from an ethical point of view, for the auto companies CASE 2: THE NEW MARKET OPPORTUNITY (Marks 20) FACTS OF THE CASE China was eager to enter joint ventures with foreign companies to construct and operate automobile manufacturing plants inside China. The plants would not only manufacture cars to supply China’s new internal market, but could also make cars that could be exported for sale abroad and […]

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What type of market structure is prevailing in the magazine industry

Managerial Economics What type of market structure is prevailing in the magazine industry Case Study 5: Competition in Magazine Industry Earlier, there were only few organizations operating in the magazine publication industry. At that time, it became a trend to provide free gifts, audio and video CDs, DVDs, and scented candles, to customers along with magazines. The concept of free gifts was introduced to increase customer base. However, after some time, it became a problem […]

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What are the phases of business cycle explained in the case study

Managerial Economics What are the phases of business cycle explained in the case study Case Study 3: The Business Cycle of ABC Country ABC country was facing a downturn in its economy. All the economic factors, such as production, prices, savings, and investment, of the country started decreasing. In the initial phases of downturn, businessmen were not able to recognize it. They considered it minor fluctuations in the economy, which could be easily handled by […]

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Services Marketing – A reputed pizza company wants to make its foray in launching burgers.

A reputed pizza company wants to make its foray in launching burgers. Services Marketing   A reputed pizza company wants to make its foray in launching burgers. You have been appointed as a Marketing Manager & have to develop the 7 P’s of Marketing. What will you do so as to create a USP? Also what will be the advertising strategy for the same? Note: Assumptions should be supported with relevant justification (10 Marks) Develop […]

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Assume that your company is planning to construct a chemical factory in Navi Mumbai. Who are the key stakeholders

Assume that your company is planning to construct a chemical factory in Navi Mumbai. Who are the key stakeholders Project Management   Assume that your company is planning to construct a chemical factory in Navi Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a precondition of the decision whether or not to follow through with such a plan? As a Project manager how are going to negotiate with different stakeholders in […]

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Sampling is usually preferable over a census method of conducting research

“Sampling is usually preferable over a census method of conducting research”. Give your views on this statement by giving supporting reasons for your views   Marketing Research   “Sampling is usually preferable over a census method of conducting research”. Give your views on this statement by giving supporting reasons for your views. Also discuss the same with reference to the various sampling methods employed by Research firms to conduct any Research/ Survey. (10 Marks) “Organizations […]

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XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is languishing for more than a year.

XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is languishing for more than a year. As a CFO of the Company you are required to make presentation   Financial Institutions and Market   Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is languishing for more than a year. As a CFO of the Company you are required to make presentation […]

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McDonalds is the biggest food chain in the world. Beef is served in only those places where it is culturally accepted.

McDonalds is the biggest food chain in the world. Beef is served in only those places where it is culturally accepted.   Business Ethics, Governance & Risk   McDonalds is the biggest food chain in the world. Beef is served in only those places where it is culturally accepted. In India, where vegetarian food is preferred, one finds ample varieties of it in their outlets. What is your opinion about cultural clashes in business. With […]


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