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Discuss different opportunity for Classic Airlines

Marketing Management   Discuss different opportunity for Classic Airlines Case (20 Marks) A Case Study on Classic Airlines: Classic Airlines is facing an organizational issue. External and internal marketing programs have not been able to satisfy the needs and wants of the stakeholders. Target customers are looking at the services offered by other airlines to satisfy their wants and needs. This has resulted in poor sales and reduced profits for the company. The marketing plan […]

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Discuss the moral and ethical issues w.r.t the facts above.

Business Ethics   Discuss the moral and ethical issues w.r.t the facts above. CASE STUDY (20 Marks) Dallas: For the last six months, many Roman Catholic priests have felt like the public face of scandal, in their communities, even though most had no role in the sex abuse crisis engulfing the church. Now, they say, they face a new concern: whether the blameless in their ranks will be hurt under the ambitious policy bishops have […]

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Calculate the profit for each customer based on the ABC data

Cost & Management Accounting   Calculate the profit for each customer based on the ABC data Case 2 – Customer Profitability at Stoke plc   Introduction Managers at Stoke plc have been using various teams to collect activity-based data since 2000. Each team has consisted of one or more management accountants working closely with department managers. The teams typically work for 3-6 months on data collection and developing spreadsheets. To date the teams have mainly […]

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How Prima Consulting’s Sustainability Management solution helped Connex in sustainability

Business Environment   How Prima Consulting’s Sustainability Management solution helped Connex in sustainability CASE STUDY (20  Marks) Connex’s environmental mandate to use energy and resources wisely was achieved by implementing Prima Consulting’s Sustainability Management solution – Sustainability SCO2recard. All relevant data is collected in a centralized database which enables Connex to automatically monitor and assess its carbon emissions. The cost of carbon has been minimized at four levels: • Reduced energy consumption bills. • Reduced […]

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Discuss the consequences of inaccurate communication.

Business Communication   Discuss the consequences of inaccurate communication. CASE STUDY (20 Marks) Communication is an essential aspect of business life. Every day, business persons have to communicate with people at different levels of the organization or with people external to the organization. And in this globalized environment they also have to communicate with people from different countries, with different cultural backgrounds. Poor or inaccurate communication can lead to conflict and negativity in the workplace. […]

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How the business people can improve their communications

Business Communication   How the business people can improve their communications CASE STUDY (20 Marks) Communicating in business is important in every job, every industry and every geography. Even small businesses face communication challenges. There are literally no roles in which communication with someone whether colleagues, customers or community members doesn’t come with the territory. Effective communication is something that most small business owners struggle with. Fortunately, there are some methods that can help businesspeople […]

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Discuss the trouble faced by CocaCola in 2005.

Marketing Management Discuss the trouble faced by CocaCola in 2005. CASE STUDY (20 Marks) CocaCola Company was universally recognized as a market leader in soft drinks with worldwide revenue of $23.1 billion and presence in over 200 countries (2006). The Company manufactured beverage concentrates and syrups. The CocaCola Company owned four of the world’s top five soft drink brands, which included CocaCola, Diet Coke, Fanta and Sprite. In America, sales of carbonated drinks declined a […]

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How should Cliff Morton handle this situation

Principles and Practice of Management   How should Cliff Morton handle this situation Case (20 Marks) Cliff Morton, a recent college graduate, was hired by the Capital Casualty Company as a trainee in the safety engineering department. After completing a six month training program, his function would be to conduct inspections of prospective policyholders’ places of business to determine whether or not safety practices and equipment were in use and to make appropriate recommendations to […]

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What is the experience of China about Trade Union

INDUSTRIAL MANAGEMENT   What is the experience of China about Trade Union in the above mentioned case (Marks 80) CASE 1 : (30 Marks)   Trade Unions in the TNC Supply Chain and their relationship with the CSR Movement   Chinese enterprises are essentially passive players at the sharp end of CSR in China. They are in a position of having to juggle between the different factors governing the development of industrial relations in China, […]

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Evaluate the business diversification strategy for a retail company.

International Business Evaluate the business diversification strategy for a retail company. CASE STUDY (20 Marks) “Chile’s Falabella – Succeeding through an Integrated Retail Strategy” traces the journey of Chilebased retailer S.A.C.I. Falabella (Falabella) to becoming one of the largest integrated retailers in Latin America. A brief history of the company shows that the company progressed with an insight into its business diversification and internationalization strategy. Falabella’s adoption of the ‘integrated retail’ strategy was quite fruitful […]


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