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What is “nonverbal cue’ Explain.

Business Communication   What is “nonverbal cue’ Explain. CASE STUDY (20 Marks) Honed communication skills enable a business owner as well as employees to convey messages effectively. Whether it is a memo, a meeting or a telephone call, effective communication is required for a business to operate smoothly. The guidelines for effective communication are simple: present a clear message and say it as quickly and concisely as possible. The message recipient should not  have to […]

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Explain the evolution of a major retail organization from a startup like culture

Essential of Management   Explain the evolution of a major retail organization from a startup like culture CASE STUDY (20Marks) Home Depot was the biggest retailer of home improvement products in the US in the early 2000s. The company was also well known for its entrepreneurial and laissez-faire culture, a culture fostered by cofounders Bernie Marcus and Arthur Blank, who ledthe company from 1978 to 2000. In late 2000 however, the board appointed Robert Nardelli, […]

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Comment on the shortcomings of the present state of affairs

INVENTORY MANAGEMENT Comment on the shortcomings of the present state of affairs CASE STUDY : 4 HLL Company is a young growing organization with a turnover of over Rs 200 crores. The company has a central warehouse near the factory, 7 regional warehouses at important locations and 27 depots or storage points from where supply is made to stockists who sell the company’s products. Its current stock holding is : 18 days All India Sales […]

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Should she have been demoted back to her old position

Principles and Practice of Management   Should she have been demoted back to her old position Case (20 Marks) Helen Flagg was an outstanding sales person in the Ajax Discount Store. She knew the products well, kept up to date with her recordkeeping and was willing to work overtime whenever necessary. None of her coworkers came near her level of overall sales performance. Because of this effective record Helen was promoted to manager of the […]

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Discuss the business and regulatory problems faced by multinational companies in China.

International Business   Discuss the business and regulatory problems faced by multinational companies in China. CASE STUDY (20 Marks) Google, the leading Internet search engine based in the US, started providing its services in China in the year 2000. Though the company became one of the leading search engines in the Chinese market, it started losing its market share rapidly to the local players like Baidu. In order to remain competitive, Google decided to launch […]

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What do you mean by franchise

SAP CONSULTANCY   What do you mean by franchise Case Studies CASE STUDY (20 Marks) Good Sports manufacturing is a firm that has four production plants good sports is engaged primarily in the manufacture of athletic wear the head quarters & administrative offices of the firm are located adjacent to one of four plants the distribution centre is a also at the same location two other plants are located in the same location two other […]

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Discuss the reasons of gender diversity and discrimination in silicon valley Policy

Business Ethics Discuss the reasons of gender diversity and discrimination in silicon valley Policy CASE STUDY (20 Marks) Last year, Google, Facebook, Apple, and Twitter released statistics on their workforce diversity. At these companies, women hold only 16% of tech jobs. The Ellen Pao discrimination case put Silicon Valley, particularly VC firms, under the microscope. Whether it will be a watershed moment for gender diversity is still up in the air. At a minimum, a […]

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Give the objectives, in detail, for developing a mobile app for the loyal consumers

Marketing Management   Give the objectives, in detail, for developing a mobile app for the loyal consumers Case Studies Case Study (20 Marks) Today, more than half of Japanese people carry smartphones.1 As a result, consumer behavior has forever changed. When consumers want to know, do, buy, or go, they turn to their phones and expect brands to provide immediate answers. At Google, we call these  micro moments: crucial moments in which decisions are made […]

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Give reasons in detail for the failure of the marketing strategy of new entrant

Marketing Management Give reasons in detail for the failure of the marketing strategy of new entrant CASE STUDY (20Marks) The entry of the Korean automobile major, Daewoo Motors India Ltd. (Daewoo) in the Indian passenger car market was heralded as a milestone for the industry. This was because Daewoo was the multinational to challenge the might of the market leader Maruti Udyog Ltd. (MUL). Daewoo’s first vehicle, the 1500 cc Cielo was launched in three […]

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What can George do to better the circumstance of the Amazon workers

Business Ethics What can George do to better the circumstance of the Amazon workers Case (20 Marks) George is a junior at a small university in Washington State. He is a frequent user of Amazon to purchase materials for college including textbooks and school supplies. In fact, George has an Amazon Prime account to save money on shipping, since he uses the site so often. George has recently started to take advantage of his prime […]


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