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Marketer’s say prohibition of tracking takes away the marketer’s legitimate right to study consumer behavior.

BUSINESS ETHICS, GOVERNANCE & RISK Marketer’s say prohibition of tracking takes away the marketer’s legitimate right to study consumer behavior. The New Companies Act of 2013 introduced conditional CSR spend of 2 percent – a first of its kind mandate globally. You have been retained as a CSR consultant by Acumen Logistics Services, a company providing cold storage & transport services. Which according to you will be the two or three appropriate CSR initiatives for […]

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Make steps you will consider pre-launch- explain each step logically

CONSUMER BEHAVIOR Make steps you will consider pre-launch- explain each step logically Kellogg launched cornflakes as a breakfast food in Indian market, they were not able to penetrate the Indian market effectively, explain what could be the main reason for not able to penetrate Indian breakfast segment effectively, and they made certain changes in product positioning, what are the changes incorporated by them. One of the European company engaged in the manufacture of highly specialized […]

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M or s Divine Soul is into traditional Indian wear which sells multiple brands

STRATEGIC MANAGEMENT M or s Divine Soul is into traditional Indian wear which sells multiple brands Q1. M/s Divine Soul is into traditional Indian wear which sells multiple brands. The popular brand for male is “Raja” and for the females is “Rani”. The company sells traditional wear for children popularly known as “Shaayad”. The company has 120 outlets in India. The competition in this industry has been constantly growing. The profit margins are going down. […]

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LMH Ltd. Has floated an Investment Company.

FINANCIAL INSTITUTIONS AND MARKET LMH Ltd. Has floated an Investment Company. XYZ Ltd. is a Govt. recognized export house with annual turnover of Rs 2200 Crores Mr Pathak is Vice President- Finance of the Company. The company follows policy of no hedging of the US$ exposure. What all risks that Mr. Pathak has to enlists in his presentation to the management in a floating exchange rate scenario? PSL Bank Ltd. is a private sector bank. […]

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List down all the theories of group formation

ORGANISATIONAL BEHAVIOUR List down all the theories of group formation Why do we do what we do? Motivation is the word which explains why one individual is absorbed about a particular objective or action plan while the other one would be totally disoriented about it? Alia and Aarti are colleagues working in a software firm. Alia comes from a very affluent family and is she is very much involved in the workplace politics whereas Aarti […]

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LIMBDI Ltd started a chain of hotels with “profit maximization” as the basic financial

CORPORATE FINANCE LIMBDI Ltd started a chain of hotels with “profit maximization” as the basic financial Question 1 TATA Steels is looking forward for entering into a joint venture with United States Steel Corporation in USA. The company is planning to access funds from the international market. Discuss       Meaning of the overseas sources of finance       Why the company wants to raise fund from international market?       Methods which can be employed by the company to […]

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Kellogg launched cornflakes as a breakfast food in Indian market

CONSUMER BEHAVIOR Kellogg launched cornflakes as a breakfast food in Indian market Kellogg launched cornflakes as a breakfast food in Indian market, they were not able to penetrate the Indian market effectively, explain what could be the main reason for not able to penetrate Indian breakfast segment effectively, and they made certain changes in product positioning, what are the changes incorporated by them. One of the European company engaged in the manufacture of highly specialized […]

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Kaya & Kaya is a skincare product manufacturing company

ESSENTIALS OF HRM Kaya & Kaya is a skincare product manufacturing company Kaya & Kaya is a skincare product manufacturing company. The company has been in the market from past 10 years and it’s been noted that because of the change in size, growth, work assignments, job duties and responsibilities the existing jobs have changed and new jobs have been established. You have been hired as a consultant to help determine the various ways of […]

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Karan and Sanjay are Team leaders of team A and B respectively.

ORGANISATIONAL BEHAVIOUR Karan and Sanjay are Team leaders of team A and B respectively. Why do we do what we do? Motivation is the word which explains why one individual is absorbed about a particular objective or action plan while the other one would be totally disoriented about it? Alia and Aarti are colleagues working in a software firm. Alia comes from a very affluent family and is she is very much involved in the […]

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Kabra Motors is considering a proposal to install new machine

CORPORATE FINANCE  Kabra Motors is considering a proposal to install new machine Question 1 TATA Steels is looking forward for entering into a joint venture with United States Steel Corporation in USA. The company is planning to access funds from the international market. Discuss       Meaning of the overseas sources of finance       Why the company wants to raise fund from international market?       Methods which can be employed by the company to raise fund from the […]


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