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Big Bag Industries is in the retail business focusing primarily on apparels

PERFORMANCE MANAGEMENT SYSTEM Big Bag Industries is in the retail business focusing primarily on apparels Q1) Radha is a First Time Manager and has recently joined Aakash Industries which is a motor manufacturing company. In her earlier company there was no performance management process. Radha is not entirely sure of the relevance of Performance Management and its need. Assume you are coaching Radha. How will you convince her on the need for Performance Management and […]

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Benefits that would be available to Alpha Ltd as exporters

INDIA’S FOREIGN TRADE Benefits that would be available to Alpha Ltd as exporters ABC Limited was doing well in the local market and was planning to expand its business in the foreign market as well but was worried about how will they collect the payment from the importers located in other countries. Is it possible for the company not to face credit risk in the foreign market, if yes, how? Explain using examples. A chemical […]

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Being a Logistics Manager, you have been asked to give a suggestion

LOGISTICS MANAGEMENT Being a Logistics Manager, you have been asked to give a suggestion Being a Logistics Manager, you have been asked to give a suggestion whether to manage a stores in house or to outsource the entire stores (warehouse) operations. Suggest a best option with cost benefit details. You are working with a distributor of pharmaceutical products. One of your clients (manufacturer) has been dumping stock to your warehouse to show sales. Due to […]

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Ayurvedic India” deals with the concept of treatment of patients

MARKETING MANAGEMENT  Ayurvedic India” deals with the concept of treatment of patients Case “Ayurvedic India” is a new company started by two young entrepreneurs Mr. Dharam and Mr. Raj. “Ayurvedic India” deals with traditional Indian Ayurveda medicines. The company has already opened 10 stores across two cities namely Delhi and Mumbai in India and it has a plan to open at least 50 more stores in less than a year time. All the stores will […]

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Assume you plan to implement one of the CSR activity

CORPORATE SOCIAL RESPONSIBILITY  Assume you plan to implement one of the CSR activity Case Study: M/s Sun Shine is in the manufacturing of best quality ISO certified Solar Panels. The company is known for the durable solar panels having best features. The government provides subsidy to the customers buying solar panels under the Jawaharlal Nehru National Solar Mission in the country. The company has been doing well consistently over the period of years. The awareness […]

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Assume you are planning to buy a new mobile for yourself

BRAND MANAGEMENT Assume you are planning to buy a new mobile for yourself Case Study:                                          A company has launched a new cola drink “Fresh Cola” in the Indian Market. The main feature of Fresh cola is that it has the least amount of calories in it. The company is facing a tough competition from Pepsi and Coke. The company hires you as a brand strategist and ask you to find out various positioning strategies […]

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Assume that you have joined as the Chief Operating Officer in one of the leading supermarket

ADVANCED SUPPLY CHAIN MANAGEMENT   Assume that you have joined as the Chief Operating Officer in one of the leading supermarket Assume that you have joined as the Chief Operating Officer in one of the leading supermarket chains in the country. The owners of the supermarket chain have asked you to increase the revenue and profits by at least 20 percent in a year’s time. You have decided to use “Innovative Pricing” as your key […]

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Assume that the directors of M or s Divine Soul agree with your view on the challenges of Stability Strategy.

STRATEGIC MANAGEMENT Assume that the directors of M or s Divine Soul agree with your view on the challenges of Stability Strategy. Q1. M/s Divine Soul is into traditional Indian wear which sells multiple brands. The popular brand for male is “Raja” and for the females is “Rani”. The company sells traditional wear for children popularly known as “Shaayad”. The company has 120 outlets in India. The competition in this industry has been constantly growing. […]

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Assessment centres were first used in early 1940s in United Kingdom

ESSENTIALS OF HRM Assessment centres were first used in early 1940s in United Kingdom Kaya & Kaya is a skincare product manufacturing company. The company has been in the market from past 10 years and it’s been noted that because of the change in size, growth, work assignments, job duties and responsibilities the existing jobs have changed and new jobs have been established. You have been hired as a consultant to help determine the various […]

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Ashwin has expressed his desire to retire by the age of 55.

MARKETING OF FINANCIAL SERVICES Ashwin has expressed his desire to retire by the age of 55. Q 1) Design a Digital Marketing campaign for a Financial Services company of your choice. Q 2) Develop a Public Relations campaign for IRDA to create awareness about Life Insurance sector and to educate policyholders about their rights. Q 3) Ashwin Advani, aged 32 years, working with an IT company, has approached you for preparing his Financial Plan. He […]


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