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Write a typical application of marketing research
Marketing Research & Advertising Write a typical application of marketing research Q1. Write a typical application of marketing research. (10 marks) Q2. Discuss four different types of experimental designs. (10 marks) Q3. Explain the methods of logistic regression. (10 marks) Q4. Which tests used in CFA & SEM. (10 marks) Q5. Explain about designing questionnaires for market research. (10 marks) Q6. Differentiate disguised Vs undisguised questions. (10 marks) Q7. Explain the methods of conjoint analysis […]
Give the reasons for the boom in the sale of mineral waters in India.
Marketing Management Give the reasons for the boom in the sale of mineral waters in India. Case Studies CASE STUDY (20 Marks) Since the early 1980’s, the dominant force in the seller-customer relationship has shifted. Sellers no longer have the upper hand; customers do. Customers now tell suppliers what they want, when they want it, how they want it, and what they will pay. This situation is unsettling to companies that have known life only […]
What is market segmentation and Basis of Market Segmentation
Marketing Management What is market segmentation and Basis of Market Segmentation Answer the following question. Q1. How marketing Research and Distribution Management is done in Rural Markets? (10 marks) Q2. What is function and Importance of Sales Promotion? (10 marks) Q3. What is market segmentation and Basis of Market Segmentation? (10 marks) Q4. What is rural market? Explain the dimensions of Indian rural market? (10 marks) Q5. What is Product Management Organization? (10 marks) Q6. […]
Advertisement expenses are usually wasteful, with no guarantee of enhanced sales
Marketing Management Advertisement expenses are usually wasteful, with no guarantee of enhanced sales Answer the following question. Q1.R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager which steps would you like to take while launching this product? How will you conduct the test marketing for this product. Make necessary Assumptions and justify your answer. (10 marks) Q2. What is Price sensitivity? (10 marks) Q3. A New brand […]
Discuss the role & importance of physical distribution in the consumer products marketing.
Marketing Management Discuss the role & importance of physical distribution in the consumer products marketing. Q1. Explain Types of advertising. Q2. List Media habits (of target segment). Q3. Explain the terms Product Item and Product Line in the context of Product Mix. Why and how product mix is changed? Q4. Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience” .Do you agree with this statement […]
What are the various issues with Environmental Marketing
Marketing Management What are the various issues with Environmental Marketing Q1. What is function and Importance of Sales Promotion? Q2. What is Sales Management? And how it’s evolved to personal selling? Q3. State the Meaning and Scope of Public Relations in Marketing? Q4. What is Direct Marketing? Q5. What are the problems in implementing integrated Marketing Communication? Q6. What are the various issues with Environmental Marketing? Q7. what are main Objectives of Pricing Policies? Q8. […]
State the challenges faced by an Indian watch brand due to the entry of foreign players
Marketing Management State the challenges faced by an Indian watch brand due to the entry of foreign players Case Studies CASE STUDY (20 Marks) Since the early 1980’s, the dominant force in the seller-customer relationship has shifted. Sellers no longer have the upper hand; customers do. Customers now tell suppliers what they want, when they want it, how they want it, and what they will pay. This situation is unsettling to companies that have known […]
Explain the importance and scope of Marketing research
Marketing Management Explain the importance and scope of Marketing research Answer the following question. Q1. What is relation between Sales Promotion and Consumer Behavior? (10 marks) Q2. Explain the factors influencing consumer behavior? (10 marks) Q3. Explain the importance and scope of Marketing research ? (10 marks) Q4. What is Direct Marketing? (10 marks) Q5. What are factors Influencing Sat. Promotion? (10 marks) Q6. What are main Elements of Branding? (10 marks) Q7. What are […]
Differences and similarities between Management Control and Task Control
Management Control Systems Differences and similarities between Management Control and Task Control Answer the following question. Q1. Differences and similarities between Management Control and Task Control. (10 marks) Q2. Explain ideal Management Control in organization and its features. (10 marks) Q3. Explain the various stages of Management Control Process and its features. (10 marks) Q4. Distinguish between the corporate level strategy and business unit strategy. (10 marks) Q5. Write a short note on Management by […]
What are the various special control issues faced by Multi National Corporations
Management Control Systems What are the various special control issues faced by Multi National Corporations Q1. What are the various special control issues faced by Multi National Corporations? Q2. Differences and similarities between Management Control and Task Control. Q3. Draw a plan of ideal Management Control System in a SERVICES sector. Q4. Describe the various types of budget with suitable examples. Q5. What are different functions involved in the control of an Organization. Explain them? […]