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In 2002, Luxor Writing Instruments Private Limited (LWIPL) had emerged as the market leader in the premium pens segment in India

Marketing Management In 2002, Luxor Writing Instruments Private Limited (LWIPL) had emerged as the market leader in the premium pens segment in India Case Studies CASE STUDY (20 Marks) In 2002, Luxor Writing Instruments Private Limited (LWIPL) had emerged as the market leader in the premium pens segment in India, with a market share of 60%. The company held a 10% share in the writing instruments industry, next only to the market leader, Reynolds that […]

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I expect all the managers in my department to act in complete rationality in every decision they make,”declared Mr sen, Vice President for the marketing 

Principles and Practice of Management I expect all the managers in my department to act in complete rationality in every decision they make,”declared Mr sen, Vice President for the marketing  Case (20 Marks) “I expect all the managers in my department to act in complete rationality in every decision they make,” declared Mr sen, Vice President for the marketing of the Apex Tea Company. “Every one of us, no matter what his or her position, […]

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How would you differentiate a low income consumers and high income consumers

Organizational Behaviour How would you differentiate a low income consumers and high income consumers Case (20 Marks) Sunder singh had studied only up to high school. He was now 32 years of age, lived alone in a rented room, and worked together eight hour shift at on e petrol pump, then went to the other one for another eight hour shift. He had a girlfriend and was planning to marry. One day when he returned […]

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How the Lexus Was Born-and Continued Its Success in the United States, but will Lexus Succeed in Japan

Principles and Practice of Management How the Lexus Was Born-and Continued Its Success in the United States, but will Lexus Succeed in Japan International Case : Global Car Industry (20 Marks) How the Lexus Was Born-and Continued Its Success in the United States, but will Lexus Succeed in Japan? One of the best examples of global competition is in the car industry. As the Japanese gained market share in America, U.S. car makers required the […]

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How should the son go about analyzing the communication problem and what difficulties do you see from the case

Human Resource Management How should the son go about analyzing the communication problem and what difficulties do you see from the case CASE STUDY (20 Marks) After college graduation, Ramji Modi went to work for his father Jairamji Modi, who was the owner of the company which he started for manufacture of auto components. The company was started by his grandfather some 60 years back. With his grandfather’s experience of nearly twenty years and his father’s […]

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How should a supervisor go about setting up policies in a newly formed group

Essential of Management How should a supervisor go about setting up policies in a newly formed group CASE STUDY (20 Marks) You supervise a group of 15 people of various specialties who were drawn from other groups in the company and brought together six months ago to work on a project. The work requires constant interaction between the various specialists in the group. They were cooperating well until two weeks ago when, on March 1, […]

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Honed communication skills enable a business owner as well as employees to convey messages effectively

Business Communication Honed communication skills enable a business owner as well as employees to convey messages effectively CASE STUDY (20 Marks) Honed communication skills enable a business owner as well as employees to convey messages effectively. Whether it is a memo, a meeting or a telephone call, effective communication is required for a business to operate smoothly. The guidelines for effective communication are simple: present a clear message and say it as quickly and concisely […]

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Home Depot was the biggest retailer of home improvement products in the US in the early 2000s

Principles and Practice of Management Home Depot was the biggest retailer of home improvement products in the US in the early 2000s Case Studies Case (20 Marks) Home Depot was the biggest retailer of home improvement products in the US in the early 2000s. The company was also well known for its entrepreneurial and laissez-faire culture, a culture fostered by co-founders Bernie Marcus and Arthur Blank, who led the company from 1978 to 2000. In […]

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Helen Flagg was an outstanding sales person in the Ajax Discount Store. She knew the products well, kept up to date with her record keeping

Principles and Practice of Management Helen Flagg was an outstanding sales person in the Ajax Discount Store. She knew the products well, kept up to date with her record keeping CASE (20 Marks) Helen Flagg was an outstanding sales person in the Ajax Discount Store. She knew the products well, kept up to date with her recordkeeping and was willing to work overtime whenever necessary. None of her co-workers came near her level of overall […]

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Had you been there in his position how you should have proceeded from the very beginning.

Principles and Practice of Management Had you been there in his position how you should have proceeded from the very beginning. Case Studies Case (20 Marks) Mr. Iyer was highly qualified, gold medalist and a most experienced scholar. He was appointed as Director General of an international institute. There were three main branches, namely Education, Administration and Accounts at the HQs. He was very diligent and from the day he joined, he worked overtime and […]


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