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Discuss the segmentation, targeting and positioning strategies of core brands and subsidiary brands

Marketing Management Discuss the segmentation, targeting and positioning strategies of core brands and subsidiary brands CASE STUDY (20 Marks) Nike, one of the leading brands of athletic footwear, apparel, equipment and accessories is Oregon, US based company. It company’s 50% of the revenue comes from international sales and it registers it presence in more than 160 countries. Nike owns 400 retail outlets which operate domestically as well as internationally. Over the past few years Nike’s […]

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Discuss the retail management strategies adopted by Aldi in Australia

International Business Discuss the retail management strategies adopted by Aldi in Australia CASE STUDY (20 Marks) The case focuses on Germany-based hard discounter Aldi’s unique business practices and its operations in Australia. Aldi, one of the oldest retailers in Germany, was considered to be one of the pioneers of the hard discounter concept. It entered Australia in 2001. Aldi followed the strategy it adopted for its German operations in Australia with minimal modifications. The firm […]

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General Electric Company (GE) was a major conglomerate and one of the biggest companies in the world

Principles and Practice of Management General Electric Company (GE) was a major conglomerate and one of the biggest companies in the world Case (20 Marks) General Electric Company (GE) was a major conglomerate and one of the biggest companies in the world. One of the factors that was believed to be responsible for the company’s steady growth for more than a century was its tradition of stable and long term leadership. One of the most […]

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 Discuss the likely advantages of launching a suggestion program with monetary awards.

Human Resource Management  Discuss the likely advantages of launching a suggestion program with monetary awards. Case Studies CASE STUDY (20 Marks) This was an extensive project involving a company experiencing severe financial hardships. As a result of negotiating a special low priced deal with one of its national clients in order to get bragging rights to use this big company’s name, this business had cut its margins “to the bone.” This “no-hiccup” tactic may have […]

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Discuss the importance of employee behavior assessment

Essential of Management  Discuss the importance of employee behavior assessment CASE STUDY (20 Marks) A Market Research organization was looking for a way to assess employee behaviors that were unrelated to actual job performance. In other words, every employee has a responsibility to be a “good corporate citizen” beyond doing his/her job. This firm was interested in a methodology for assessing an employee’s impact on the culture of the organization. We worked with the firm […]

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Dedicated Message Administrators – While IT has total access to SnapComms and can communicate with staff in both hospitals

Business Communication Dedicated Message Administrators – While IT has total access to SnapComms and can communicate with staff in both hospitals CASE STUDY (20 Marks) Dedicated Message Administrators – While IT has total access to SnapComms and can communicate with staff in both hospitals and issue emergency or back-up communications, they have also set up different administrators with varying levels of authority that can create and send desktop messages for PCs located in their own […]

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Debate the likely differences in departmental promoted and directly recruited supervisors.

Principles and Practice of Management Debate the likely differences in departmental promoted and directly recruited supervisors. CASE (20 Marks) Ajay Sharma is manager -SU4, i.e. Sub Unit 4 and is direct uncharged of around forty five workers and ten supervisory staff. The company is ISO9002 certificate holder and the policy clearly spells out objectives for all levels of employees. For the next two years. Each unit has its own production target and any deviation from […]

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Davidson (Harley) is the leading motorcycle manufacturer in the US with over 50% market share

Marketing Management Davidson (Harley) is the leading motorcycle manufacturer in the US with over 50% market share CASE STUDY (20 Marks) Davidson (Harley) is the leading motorcycle manufacturer in the US with over 50% market share. Hailed as the classic example of a cult brand, Harley depends on innovative product, premium pricing, unique retail environment and experiential and relationship marketing to maintain its status as a cult brand. It enjoys huge brand loyalty. Deeply connected […]

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Could the company have done anything to offset the misunderstanding the supervisor apparently had about the treatment of black employees

Principles and Practice of Management Could the company have done anything to offset the misunderstanding the supervisor apparently had about the treatment of black employees Case Studies Case (20 Marks) You are the head of a large department and several supervisors report to you. Recently you were confronted with a knotty problem. It seems that one of the supervisors had gotten into a loud and disagreeable argument with an employee. You called the supervisor to […]

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Coca-Cola Company was universally recognized as a market leader in soft drinks with worldwide revenue of $23.1

Essential of Management Coca-Cola Company was universally recognized as a market leader in soft drinks with worldwide revenue of $23.1 CASE STUDY (20 Marks) Cliff Morton, a recent college graduate, was hired by the Capital Casualty Company as a trainee in the safety engineering department. After completing a six-month training program, his function would be to conduct inspections of prospective policyholders’ places of business to determine whether or not safety practices and equipment were in […]


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