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Ford Motors (Ford), one of the biggest manufacturers of automobiles in the US lost could not sustain its Lincoln brand due to mismanagement

Marketing Management Ford Motors (Ford), one of the biggest manufacturers of automobiles in the US lost could not sustain its Lincoln brand due to mismanagement CASE STUDY (20 Marks) Ford Motors (Ford), one of the biggest manufacturers of automobiles in the US lost could not sustain its Lincoln brand due to mismanagement. The company Concentrated more on its trucks division for profits and let its luxury car business slide. It faced falling sales and profits […]

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Fizzy Fruit is a carbonated fruit which intensifies a particular fruit’s flavor with effervescences without altering its nutritional value

Marketing Management Fizzy Fruit is a carbonated fruit which intensifies a particular fruit’s flavor with effervescences without altering its nutritional value CASE STUDY (20 Marks) Fizzy Fruit is a carbonated fruit which intensifies a particular fruit’s flavor with effervescences without altering its nutritional value. Neurobiologist Galen Kaufman with the help of a food scientist perfected the method of carbonating fruit and established the Fizzy Fruit Company in 2005. The company had the mission to promote […]

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Explain the saturation and decline stage in brief

Operation Management Explain the saturation and decline stage in brief CASE STUDY (20 Marks) The demand for a product generally tends to follow a predictable pattern called the PLC. Product life cycle has been defined as an attempt to recognise different distinct stages in the sales history of the product and a generalised model of sales and profit trends for a product class or category over a period of time” The various stages are introduction, […]

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Explain the role negotiation techniques to resolve interpersonal conflicts

Principles and Practice of Management Explain the role negotiation techniques to resolve interpersonal conflicts Case Studies Case (20 Marks) The purpose of this case study is to explain a specific type of intervention that is both an interpersonal intervention, and also a techno-structural intervention. A fictitious situation of a conflict between three senior executives (called Role Incumbents) in a work group is presented. Through an iterative process, each of these three incumbents lists the tasks […]

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Explain the concept of downsizing and describe the various downsizing techniques

Organizational Behaviour Explain the concept of downsizing and describe the various downsizing techniques Case (20 Marks) The case examines the increase in employee downsizing across the world in the late 20th and early 21st century. The case discusses in detail the downsizing concept and explores its positive and negative impact on both, organization and employees. The case also examines the ‘best practices’ regarding downsizing and the steps downsized employees need to take, to overcome the […]

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Education plays a very important role in framing the economic and social setup of any nation

International Trade Education plays a very important role in framing the economic and social setup of any nation WTO-GATS Regime and Future of Higher Education In India (20 Marks) Education plays a very important role in framing the economic and social setup of any nation. Though Education is largely a governmental activity in India, things are changing under the WTO – GATS regime. India signed the World Trade Organization (WTO) Agreement including General Agreement on […]

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Durban A South African Indian lecturer at an institute here has been accused of showing female students pornographic videos

Business Ethics Durban A South African Indian lecturer at an institute here has been accused of showing female students pornographic videos Case Studies CASE STUDY (20 Marks) Durban: A South African Indian lecturer at an institute here has been accused of showing female students pornographic videos. Mohil Ramgovindji is facing a disciplinary inquiry for alleged sexual misconduct after he reportedly told students the films were part of the curriculum. He also claimed he was “preparing […]

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Due to the social democratic nature of Austrian culture, employees are much less motivated by financial incentives

International Business Due to the social democratic nature of Austrian culture, employees are much less motivated by financial incentives  Case Studies CASE STUDY (20 Marks) Due to the social democratic nature of Austrian culture, employees are much less motivated by financial incentives than in more capitalist countries such as the United States. As such, alternative methods need to be utilized in order to change employee behavior. Historically, there are two proven ways to motivate employees […]

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Do you believe that communication skills are an important part of your relationships and that good relationships are significant for a happy life

Business Communication Do you believe that communication skills are an important part of your relationships and that good relationships are significant for a happy life CASE STUDY (20 Marks) Do you believe that communication skills are an important part of your relationships and that good relationships are significant for a happy life? However, you’re not sure where to start to improve your communication? Improvement of communication skill is necessary for better relationships at home and work […]

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Divorce the Forecasting Process from the Target Setting and Performance Appraisal Forecasts must not be seen by senior managers

Management Control Systems Divorce the Forecasting Process from the Target Setting and Performance Appraisal Forecasts must not be seen by senior managers Case Study (20Marks) Divorce the Forecasting Process from the Target Setting and Performance Appraisal Forecasts must not be seen by senior managers as a tool for questioning or reassessing performance targets. If managers see that forecasts have an impact on their reward and incentive plan, they will be reluctant to present an unbiased […]


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