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The Marketing manager of AMK Enterprises, Roopali Deshmukh (Deshmukh) stepped out of the conference hall in a pensive mood
Principles and Practice of Management The Marketing manager of AMK Enterprises, Roopali Deshmukh (Deshmukh) stepped out of the conference hall in a pensive mood Case (20 Marks) The Marketing manager of AMK Enterprises, Roopali Deshmukh (Deshmukh) stepped out of the conference hall in a pensive mood after an important meeting called by the CEO. The meeting was attended by the heads of various departments in the company and was convened to discuss the targets for […]
The major market players in Indian Food processing industry include local companies such as Agro Tech Foods, Dabur, Gits, Parle and Foreign companies
Business Strategy The major market players in Indian Food processing industry include local companies such as Agro Tech Foods, Dabur, Gits, Parle and Foreign companies Case Study (20 Marks) The major market players in Indian Food processing industry include local companies such as Agro Tech Foods, Dabur, Gits, Parle and Foreign companies such as Nestle, Cadbury and Unilever. The business environment in which the food processing industry exists could be explained in terms of opportunities […]
The Indian watch industry was in a state of flux and market leader ‘Titan’ had to gear up its marketing strategies to retain its brand positioning
Marketing Management The Indian watch industry was in a state of flux and market leader ‘Titan’ had to gear up its marketing strategies to retain its brand positioning CASE STUDY (20 Marks) The Indian watch industry was in a state of flux and market leader ‘Titan’ had to gear up its marketing strategies to retain its brand positioning. Titan as a brand had established itself for its style and choice of design. Titan’s clear segmentation […]
The Indian automobile component manufacturing industry has, over the years, grown into a major supplier in international markets
Operation Management The Indian automobile component manufacturing industry has, over the years, grown into a major supplier in international markets CASE STUDY (20 Marks) The Indian automobile component manufacturing industry has, over the years, grown into a major supplier in international markets. Indian auto manufacturing companies have the advantages of a low cost of production, high quality products and a good supply chain. This, over the period of time, led to the rise in its […]
The French have always been somewhat ambivalent toward foreign direct investment. In the 1960s and 70s, successive French governments
International Trade The French have always been somewhat ambivalent toward foreign direct investment. In the 1960s and 70s, successive French governments Toyota in France (20 Marks) The French have always been somewhat ambivalent toward foreign direct investment. In the 1960s and 70s, successive French governments used a mixture of socialist and nationalist rhetoric to spurn foreign investment proposals by companies such as General Motors. These governments took the view that direct investment by foreign multinational […]
The essence of vision is a forward-looking view of what an organization wishes to become, mission is what an organization is and why it exists
Business Strategy The essence of vision is a forward-looking view of what an organization wishes to become, mission is what an organization is and why it exists Case Study (20 Marks) The essence of vision is a forward-looking view of what an organization wishes to become, mission is what an organization is and why it exists. Several years ago, Peter F Drucker raised important philosophical questions related to business what is our business? What will […]
The demand for a product generally tends to follow a predictable pattern called the PLC
Operation Management The demand for a product generally tends to follow a predictable pattern called the PLC CASE STUDY (20 Marks) The demand for a product generally tends to follow a predictable pattern called the PLC. Product life cycle has been defined as an attempt to recognise different distinct stages in the sales history of the product and a generalised model of sales and profit trends for a product class or category over a period of […]
The cost of fuel in running of an engine is proportional to the square of the speed and is Rs 48 per hour for speed of 16 kilometers per hour
Quantitative Methods The cost of fuel in running of an engine is proportional to the square of the speed and is Rs 48 per hour for speed of 16 kilometers per hour CASE STUDY (20 Marks) The cost of fuel in running of an engine is proportional to the square of the speed and is Rs 48 per hour for speed of 16 kilometers per hour. Other expenses amount to Rs 300 per hour. What […]
The client is a leading investment management and investment services company. With headquarters in New York, it has $26.3 trillion
Human Resource Management The client is a leading investment management and investment services company. With headquarters in New York, it has $26.3 trillion CASE STUDY (20 Marks) The client is a leading investment management and investment services company. With headquarters in New York, it has $26.3 trillion in assets under custody or administration and $1.3 trillion under management. The company recently experienced major organization change and was looking to grow its human resources division as […]
The changing attitudes of consumers towards healthier lifestyles and the subsequent decline in the CSD consumption during the 1990s
Marketing Management The changing attitudes of consumers towards healthier lifestyles and the subsequent decline in the CSD consumption during the 1990s CASE STUDY (20 Marks) The changing attitudes of consumers towards healthier lifestyles and the subsequent decline in the CSD consumption during the 1990s led the soft drinks manufacturers to push non-carbonated beverages too. Not to be left behind, over a century old beverage maker Coca-Cola Inc., having the world’s most ubiquitous brand – ‘Coca-Cola’ […]