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Since its inception, the core values of Hermes had been craftsmanship and quality that had made the company one of the most renowned luxury brands in the world

Principles and Practice of Management Since its inception, the core values of Hermes had been craftsmanship and quality that had made the company one of the most renowned luxury brands in the world CASE (20 Marks) Since its inception, the core values of Hermes had been craftsmanship and quality that had made the company one of the most renowned luxury brands in the world. Hermes had a fierce commitment to the quality and refinement of […]

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Shruti is a urbane woman. She is well educated and genteel. She is an officer in a national bank, and active in her club affairs and community activities

Consumer Behaviour Shruti is a urbane woman. She is well educated and genteel. She is an officer in a national bank, and active in her club affairs and community activities Case (20 Marks) Shruti is a urbane woman. She is well educated and genteel. She is an officer in a national bank, and active in her club affairs and community activities. Socialising is an important part of her life. She is a doer, interested in […]

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Shoppers ‘Delight’ a large retail store, had above-average quality and competitive prices. It advertised its retail promotions in local newspapers

Advertising Shoppers ‘Delight’ a large retail store, had above-average quality and competitive prices. It advertised its retail promotions in local newspapers Case (20 Marks) Shoppers ‘Delight’ a large retail store, had above-average quality and competitive prices. It advertised its retail promotions in local newspapers. Its TV advertising was mainly aimed at building store image and did not address retail promotions. The management kewn it well that they had to advertise their retail promotions more, but […]

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Shareholder activism has its roots in hostile takeover bids of the 1980s, when corporate raiders were viewed negatively by the media and shareholders

Business Ethics Shareholder activism has its roots in hostile takeover bids of the 1980s, when corporate raiders were viewed negatively by the media and shareholders CASE STUDY (20 Marks) Shareholder activism has its roots in hostile takeover bids of the 1980s, when corporate raiders were viewed negatively by the media and shareholders. By the 1990s, thinking about the best structure for companies was shifting to reflect the idea that shareholders should have more of a […]

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Share price rigging is rampant during bull runs. To see how it happens, let’s check the modus operandi

Business Ethics Share price rigging is rampant during bull runs. To see how it happens, let’s check the modus operandi CASE 2 (20 Marks) Share price rigging is rampant during bull runs. To see how it happens, let’s check the modus operandi. The main format which evolved during Harshad Mehta’s time, involves three participants – promoters, operator and a broker syndicate. There are ancillary participants like fake bill-sellers, and also perhaps unscrupulous auditors and officials. […]

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Several years ago, Brittany Brown completed a major undertaking

Business Communication  Several years ago, Brittany Brown completed a major undertaking CASE STUDY (20 MARKS) Several years ago, Brittany Brown completed a major undertaking. As a young, ambitious public-affairs professional, she took it upon herself in 2008 to learn how to develop a strategic communications plan for her employer, the Norfolk, Va., district of the U.S. Army Corps of Engineers. “It was all on-the-job training, ” says Brown, now 29. “I was learning as I […]

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Scientists have created Britain’s first ‘virgin conception’ embryos using a technique that could yield a new source of stem cells, sparking a new ethical row

Business Ethics Scientists have created Britain’s first ‘virgin conception’ embryos using a technique that could yield a new source of stem cells, sparking a new ethical row Case Studies Case (20 Marks) Scientists have created Britain’s first ‘virgin conception’ embryos using a technique that could yield a new source of stem cells, sparking a new ethical row. They were made without using sperm or any outside genetic material – making the clones of the women […]

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Rahul worked at the head office of Sharf Corporation, a medium sized company producing and distributing motorbikes

Essential of Management Rahul worked at the head office of Sharf Corporation, a medium sized company producing and distributing motorbikes CASE STUDY (20 Marks) Rahul worked at the head office of Sharf Corporation, a medium sized company producing and distributing motorbikes. His task included processing of warranty claims and advising service engineers working in the field with distributors. One day, Rahul heard of an opening for a field engineering the organization. As a first step, […]

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Purchase Manager: Daizy, you did not come yesterday, you could have informed me about it. There is so much of work is pending

Human Resource Management Purchase Manager: Daizy, you did not come yesterday, you could have informed me about it. There is so much of work is pending CASE STUDY (20 Marks) Purchase Manager: Daizy, you did not come yesterday, you could have informed me about it. There is so much of work is pending. Daizy : So what? My child is not well hence I could not come. Purchase Manager: But you could have informed. In […]

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Production costs are rising. Your company can make more money for shareholders by relocating your plants to a country 

Business Ethics Production costs are rising. Your company can make more money for shareholders by relocating your plants to a country  CASE (20 MARKS) Production costs are rising. Your company can make more money for shareholders by relocating your plants to a country with lower labor costs and fewer regulations. Using this case, Stan Raggio, senior vice president for sourcing and logistics at The Gap, and Karen Musalo, then director of the Markkula Center for […]


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