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Category Archives: KSBM CASE STUDY

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How did SEMA achieve increased productivity, competitiveness and profitability in business

Business Environment   How did SEMA achieve increased productivity, competitiveness and profitability in business   Case Studies CASE STUDY (20 Marks) SEMA achieved increased productivity, competitiveness and profitability by embracing the use of eLearning to provide tailored educational sessions in the fields of business, IT and business transformation skills. By offering greater flexibility for the delivery of educational material, the disruption to business operations was minimized and staff members had the opportunity to progress at […]

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What kind of information was the basis for the CEO’s Decision about Tudor shoes

Consumer Behavior What kind of information was the basis for the CEO’s Decision about Tudor shoes CASE 1-TUDOR FASHION Tudor fashions is a four -decade old company .Its two major product lines are footwear and ready -to- wear garments . It was nearly 10am and the company CEO, Prashant Gupta, decided to take a walk in the Connaught place area to observe people in general and office goers in particular, before going to his office […]

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What are the measures adopted by Boris Yeltsin to overcome inflation

Managerial Economics What are the measures adopted by Boris Yeltsin to overcome inflation Case Study 4: Russian Economy from 1990 to 2007 The Russian Federation (Russia) faced several economic problems when it was formed after the dissolution of Union of Soviet Socialist Republic (USSR) or the Soviet Union. Therefore, Boris Yeltsin the first President of Russia implemented various measures for the economic growth of Russia, such as stabilization policies and economic restructuring. These measures helped […]

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In a traditional society, what factors will influence the buyer Behaviours

Consumer Behavior In a traditional society, what factors will influence the buyer Behaviours Case 4 -Galaxy Appliances Ltd. The meeting was being held at the top floor of the head office of Galaxy Appliances Ltd. As members started coming out for lunch, they all were talking with each other. When the lunch was over and all the members assembled back, the excitement and optimism in the room was visible to everybody. The members present in […]

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Since its entry in India in 1995, KFC has been facing protests by cultural & Economic activists

Business Ethics Since its entry in India in 1995, KFC has been facing protests by cultural & Economic activists Case 1: KFC (Marks 20) Abstract The case highlights the ethical issues involved in Kentucky Fried Chicken’s (KFC) business operations in India. KFC entered India in 1995 and has been in midst of controversies since then. The regulatory authorities found that KFC’s chickens did not adhere to the Prevention of Food Adulteration Act, 1954. Chickens contained […]

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Discuss whose decision it was to buy a microwave and when was the purchase decision made.

 Consumer Behavior Discuss whose decision it was to buy a microwave and when was the purchase decision made. Case-5 – Purchase of a Microwave Oven Ramesh Sikand and his family lived a comfortable two- bedroom flat in a respectable locality in a large city. He was employed with a general insurance company in a supervisory capacity. His wife, Sumita was a teacher in an English medium public school. Both their children, Rachit aged 10 and […]

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Which economic theory is used to solve the problem in the case study

Managerial Economics   Which economic theory is used to solve the problem in the case study Case Study 1: Economic Analysis of Organization ABC Organization ABC was one of the leading organizations in manufacturing soaps. After a certain point of time, the organization found that there was an increase in its cost and reduction in profits. However, the economy of the nation was at boom. Apart from this, the manufacturing industry was also enjoying high […]

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Analyze the case and identify the significant issue

Consumer Behavior Analyze the case and identify the significant issue. Case 2- Burnol Do marketers have the freedom to reposition a brand? Or can a brand develop a life of its own in the consumer’s mind -and grow so strong as to become intractable? Burnol is available in yellow tube. This burns – relief ointment has been around for six decades – long enough to become generic to the usage category. Analyze the case and […]

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What is the significance of acquiring a tattoo in India

Consumer Behavior What is the significance of acquiring a tattoo in India Case 3 – Tattoos and Extended Self Most product and services associated with extended self and physically separated from the physically self. Until recently, exceptions were limited primarily to hairstyles and coloring and cosmetics. One could also alter the physical self through excersise, diet, weight training and plastic surgery. In recent years, body piercling and tattooing have become additional ways to alter both […]

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What pricing strategy was followed by Kingfisher to complete in the aviation industry

Managerial Economics What pricing strategy was followed by Kingfisher to complete in the aviation industry Case Study 2: Kingfisher Airlines Pricing Strategies Kingfisher Airlines (KFA), India-based airline group, is a wholly owned subsidiary of United Breweries (UB) Group. The parent organization is India’s largest producer of beer and established its operations in India in 2005. KFA is positioned as a budget airline rather than a low cost carrier airline. The reason is that the low […]


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