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Category Archives: ISBM CASE STUDY

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Explain the business model and functioning of YouTube.

Marketing Management Explain the business model and functioning of YouTube. CASE STUDY (20 Marks) YouTube.com was a video sharing Web site where users could upload, share and watch videos for free. In less than 2 years of its existence, YouTube ranked amongst the Web’s top 50 sites and had 16 million daily viewers. By August 2006, it had the highest market share in the free video sharing Web site category. YouTube had introduced two new […]

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What is collaboration? Give examples of collaboration software.

Business Communication What is collaboration? Give examples of collaboration software. CASE STUDY (20 Marks) Whether you’re reaching out to customers or confirming details with a trusted staff member, communication is the lifeblood of any business. You already send emails and make phone calls, but you might be surprised at what other kinds of tools are available to help make that communication easy and effective. Project management is hard enough when you’re not dealing with multiple […]

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What measures have been taken by Vodafone to delight customers

Business Communication   What measures have been taken by Vodafone to delight customers Case Studies CASE STUDY (20 Marks) Vodafone is at the heart of the mobile future where telecommunications, infotainment and information technology meet. It is a highly customer driven organization and believes that happy, fun people who enjoy coming to work equate to a great experience for its customers. Vodafone employs around 1400 staff in New Zealand and keeps its management structure as […]

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How SnapComms.is used for sending information to stores

Business Communication How SnapComms.is used for sending information to stores CASE STUDY (20 Marks) Virgin Mobile UK is a mobile phone service provider operating in the United Kingdom (UK) and part of Virgin Media, the first provider of all four broadband, TV, mobile phone and home phone services in the UK. It operates 80 stores, employing 550 staff in retail outlets and a further 200 in “Lite” popup locations. Sarah Arthur is the Retail Communications […]

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What system was being used for internal communications at the call Centre

Business Communication What system was being used for internal communications at the call Centre CASE STUDY (20 Marks) Victor Joseph is a senior supervisor for a major utility company employing 18,000 staff and providing gas and electricity services to customers on the U.S. East Coast. The call center that Joseph helps to manage has around 200 office based customer service representatives (reps) and will soon include a remote team working out of home offices. It […]

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Discuss talent poaching and give reasons why talent poaching is illegal

Principles and Practice of Management   Discuss talent poaching and give reasons why talent poaching is illegal Case Studies CASE STUDY (20 Marks) Two of the leading manufacturers of high end mobile phones, Motorola, Inc. (Motorola) and Research in Motion Ltd. (RIM), had entered into an agreement in February 2008, whereby the two companies had agreed not to poach each other’s employees. In September 2008, Motorola sued RIM and claimed for damages accusing the latter […]

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Give the advantages of embracing micro moments in mobile app for the loyal consumers.

Marketing Management   Give the advantages of embracing micro moments in mobile app for the loyal consumers. Case Studies Case Study (20 Marks) Today, more than half of Japanese people carry smartphones.1 As a result, consumer behavior has forever changed. When consumers want to know, do, buy, or go, they turn to their phones and expect brands to provide immediate answers. At Google, we call these micro moments: crucial moments in which decisions are made […]

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Discuss the techniques adopted Pixar in creating

Human Resource Management Discuss the techniques adopted Pixar in creating CASE STUDY (20 Marks) This case is about the unique organization culture at Pixar Animation Studio (Pixar). Many analysts attributed Pixar’s success to its unique culture marked by an informal approach toward work and its Human Resource (HR) policies that built a motivated and loyal employee base. The case highlights the company’s hands-off management style coupled with an craftsman like nurturing of the creative process, […]

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Ascertain the challenges the company is likely to face in the future

International Business Ascertain the challenges the company is likely to face in the future CASE STUDY (20 Marks) This case is about the Australia endeavor of Starbucks Coffee International, one of the largest specialties coffee chains of the world. In July 2008, the company closed down the majority of its stores in the island continent citing nonperformance triggered by the economic meltdown as a key reason behind the closures. The company said that the closures […]

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Discuss about the supply chain management and logistics system in FMCG market

Marketing Management Discuss about the supply chain management and logistics system in FMCG market CASE STUDY (20 Marks) This case analyses the distribution strategy of Hindustan Lever Limited (HLL), the 51.6% subsidiary of Unilever and the largest FMCG Company in India. Traditionally HLL’s distribution network consisted of wholesalers and retailers. HLL had presence in 80 lakhs retail outlets and there was ‘one size fit for all’ distribution strategy to serve all those outlets. But due […]