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Category Archives: IIMRT

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You are marketing manager of a medium sized manufacturing company.

MARKETING MANAGEMENT You are marketing manager of a medium sized manufacturing company. Section A :- Case Study – 1 An electronic gadgets manufacturing firm wanted to market in India a small, handheld electronic instrument for measuring blood pressure at home. The price of the instrument was fixed at around Rs. 3000 a piece. Being a specialty product, it was perceived to have only a limited clientele. As the firm had no established channel of distribution, […]

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Write short notes on the following- (a) Fax or Facsimile (b)E-Mail (c)Video Conferencing

BUSINESS COMMUNICATIONS  Write short notes on the following- (a) Fax or Facsimile (b)E-Mail (c)Video Conferencing Explain the major objectives of Communications? What are various channels or types of communications? Explain their advantages and limitations? Write short notes on the following- (a) Fax or Facsimile (b)E-Mail (c)Video Conferencing (d) International Communication. Write a note on SWOT Analysis? What is the concept of ‘Attitudes’? How do attitudes affect behaviors? Discuss the main points for drafting an enquiry […]

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Write short notes on any three of the following a)STP strategies

  MARKETING MANAGEMENT  Write short notes on any three of the following a)STP strategies  Section A :- Case Study – 1 An electronic gadgets manufacturing firm wanted to market in India a small, handheld electronic instrument for measuring blood pressure at home. The price of the instrument was fixed at around Rs. 3000 a piece. Being a specialty product, it was perceived to have only a limited clientele. As the firm had no established channel […]

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Write short notes on (a) cross tabulation

RESEARCH METHODOLOGY  Write short notes on (a) cross tabulation 1. Discuss fully the techniques of defining research problems. What is the necessary of defining a research problem? Explain. Explain the meaning of the following in context of research design. What is research design? Discuss the basis of stratification to be employed in sampling public opinion on infection. Describe the difference methods of scale construction pointing out the merits and demerits of each. Discuss interview as […]

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Write short note on-Work Breakdown Structure

PROJECT MANAGEMENT  Write short note on-Work Breakdown Structure Describe project planning and its function. What are the goals and objectives of project planning? Explain the methods used to assess the project profitability. Give the applications of PERT/CPM techniques. Explain the importance of computers in Project Management. What is phased planning? List the steps involved in project planning. List and explain the characteristics features of a project. Write short note on:-Work Breakdown Structure. Discuss the importance […]

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Write short note on sources of recruitment.

HUMAN RESOURCE MANAGEMENT  Write short note on sources of recruitment. What are the various functions of the department of personnel management? What is the importance of personnel management in an industrial undertaking? Describe an ideal Personnel policy. Describe various factors in manpower planning. Why is it significant? Differentiate between the short-term and long-term manpower planning. Write a short note on Job Analysis. Write short note on sources of recruitment. Explain the importance and principles of […]

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Write short note on Concepts of Balance of Payments

INTERNATIONAL BUSINESS Write short note on Concepts of Balance of Payments How does the home country government restrict international business? In the recent past, Indian government has liberalized the norms related to Foreign Direct Investment in its efforts to attract FDI. Briefly explain why companies undertake Foreign Direct Investment? What are the basic reasons for origin of trade? Distinguish between internal trade and international trade? Critically examine the Ricardian comparative cost advantage theory of international […]

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Write short note on “Induction of New Employee”

HUMAN RESOURCE MANAGEMENT  Write short note on “Induction of New Employee” What are the various functions of the department of personnel management? What is the importance of personnel management in an industrial undertaking? Describe an ideal Personnel policy. Describe various factors in manpower planning. Why is it significant? Differentiate between the short-term and long-term manpower planning. Write a short note on Job Analysis. Write short note on sources of recruitment. Explain the importance and principles […]

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Write short note on ‘Employee Morale’

HUMAN RESOURCE MANAGEMENT  Write short note on ‘Employee Morale’ What are the various functions of the department of personnel management? What is the importance of personnel management in an industrial undertaking? Describe an ideal Personnel policy. Describe various factors in manpower planning. Why is it significant? Differentiate between the short-term and long-term manpower planning. Write a short note on Job Analysis. Write short note on sources of recruitment. Explain the importance and principles of placement […]

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Write a short note on working capital

FINANCIAL MANAGEMENT Write a short note on working capital What do you understand by financial management? What are the goals of financial management? What is capital budgeting? What is present value method? What is cost of capital? What is capitalization? What is Capital Structure of a Company? What are Bonus shares? Why companies use debt capital? How would you find out the debt-capacity of a company? Write a short note on working capital. What is […]


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